Everything great
begins with WHITE

Everything
great begins
with WHITE

WHITE is not just a business name, it is a set of guiding principles and rules
We push the boundaries of creativity to revolutionise the art of communication.
We exist to help clients solve their business problems with strategy, creativity, innovation.
We intend to positively impact businesses and society at large

Our Work

We believe in stories and the power of expression – irrespective of the medium. Our philosophy is fuelled by passion, creativity, and the belief that every mastermind begins with a WHITE canvas. Here are some stories narrated by us.

Wonder Cement

A cutting-edge cement manufacturing company

To be positioned as the young and aspiring brand to be followed on social media, to be the highly engaged organic brand on social media, and to create content which is not been created by any other industry leader.

Content | Creative | Emails | Media | Social | Website |

Wonder Cement
Symphony

Symphony

World leader in air cooling solutions

Promote their household air cooler segment and industrial and commercial air cooling solutions with focused lead generation campaign.

Content | Creative | Emails | Media | Social | Website |

Chandon India

2016-2020

Chandon is positioned as the true #ThePartyStarter!

Brand awareness, desirability, and purchase intent through content that communicates CHANDON’s brand story and amplifies its unique value proposition.

Content | Creative | Media | Social | Website |

Chandon India
Taj InnerCircle

Taj InnerCircle

2015 to 2020

A rewarding loyalty program campaign, aimed at creating a family of exclusive, close-knit members.

Go beyond program features and create content, stories and thought leadership that will create brand equity for the program.

Content | Creative | Emails | Media | Program Guide | Social | Website |

CASHe

A disruptive fin-tech cash giving app

To design and build an app that is user-friendly and create a campaign that’s viral in nature and induces app downloads

Content | Creative | Emails | Media | Social | Website |

CASHe
Timeless Weddings

Timeless Weddings

The wedding division of Taj Hotels that focuses on curating the best wedding experiences

To increase visibility and awareness amongst the select target audience & establish itself as the ultimate curator of luxury weddings at Taj properties, globally.

Content | Creative | Media | Social |

Taj Sats

Establish Tajsat’s land-side business

Position as preferred catering brand for retail and individual

Content | Creative | Emails | Social |

Taj Sats
UpstartWorks

UpstartWorks

An advanced e-commerce commercialization solution for industrial brands

Crafting the refreshed identity and brand positioning to depict the dynamic nature of the industry. Going beyond creating social media content, with the focus on creating a niche in the B2B eCommerce space.

Brand Identity | Brand Positioning | Content | Performance | Social Media |

UpstartWorks

An advanced e-commerce commercialization solution for industrial brands

UpstartWorks

Crafting the refreshed identity and brand positioning to depict the dynamic nature of the industry. Going beyond creating social media content, with the focus on creating a niche in the B2B eCommerce space.

Brand Identity | Brand Positioning | Content | Performance | Social Media |

Taj Sats

Establish Tajsat’s land-side business

Taj Sats

Position as preferred catering brand for retail and individual

Content | Creative | Emails | Social |

Timeless Weddings

The wedding division of Taj Hotels that focuses on curating the best wedding experiences

Timeless Weddings

To increase visibility and awareness amongst the select target audience & establish itself as the ultimate curator of luxury weddings at Taj properties, globally.

Content | Creative | Media | Social |

CASHe

A disruptive fin-tech cash giving app

CASHe

To design and build an app that is user-friendly and create a campaign that’s viral in nature and induces app downloads

Content | Creative | Emails | Media | Social | Website |

Taj InnerCircle

A rewarding loyalty program campaign, aimed at creating a family of exclusive, close-knit members.

Taj InnerCircle

Go beyond program features and create content, stories and thought leadership that will create brand equity for the program.

Content | Creative | Emails | Media | Program Guide | Social | Website |

Chandon India

Chandon is positioned as the true #ThePartyStarter!

Chandon India

Brand awareness, desirability, and purchase intent through content that communicates CHANDON’s brand story and amplifies its unique value proposition.

Content | Creative | Media | Social | Website |

Symphony

World leader in air cooling solutions

Symphony

Promote their household air cooler segment and industrial and commercial air cooling solutions with focused lead generation campaign.

Content | Creative | Emails | Media | Social | Website |

Wonder Cement

A cutting-edge cement manufacturing company

Wonder Cement

To be positioned as the young and aspiring brand to be followed on social media, to be the highly engaged organic brand on social media, and to create content which is not been created by any other industry leader.

Content | Creative | Emails | Media | Social | Website |

Clients

We work for our clients, sure. More importantly, we work with them. A relationship rooted in mutual trust, transparency, and support in a way that our clients are an extension of our own team. By the client, with the client, for the client.

CANVAS

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Passion, when combined with consistency of efforts, leaves a mark. These are ours.

Conquering the world of creative communication & technology right from Mumbai with teams backed by global exposure.

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